Benjamin claims the experience of the "art object" is diminished by tools of mechanical reproduction like photography and film. Benjamin points out the importance of an art object's originality and natural "aura", and explains how mass reproduction or replication of an art object diminishes this. I agree with this, if an artwork is replicated or reproduced, the original loses value. I don't just mean monetarily, it loses value in terms of originality and overall specialness.
Benjamin goes on to point out that the same tools of mechanical reproduction have also opened new doors for the "art object" as well. While the photograph may take away from an object's aura, it can be reproduced and distributed world wide. It can change our perception of the object, notice small details in things like texture that our eyes could not show us previously.
Monday, September 21, 2009
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