Monday, September 21, 2009

The Reproduction of Art

Cameras have expanded the possibilities of artistic expression while also limiting it in its authenticity and its value. Viewing something on the screen or in a photograph may enhance the beauty or appeal of the subject. One may gain a positive from a carefully taken shot. The photo/video may also improve the appearance of one, but is inconsistent and does not reflect 100%, the true value of the subject. As Walter Benjamin describes that a video or photographic reproduction of a subject diminishes its value and its "aura".  Aura is really the key word. Aura, the quality that emanates through the atmosphere around the subject it comes from. This is what is lost in a reproduction. One might look very nice in a picture, but you could never comprehend the entire person for what they are until you witness them first-hand.

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