Monday, September 14, 2009

Participatory action

This idea was inspired by a flash mob video that I saw last year. A group of men enter an Abercrombie & Fitch clothing store without wearing T-shirts and just shop around. With shirtless models plastered all over the walls of this place, and at times actual shirtless in-store A&F models being present, this would ideally not be so far-fetched. In reality, store management attempted to dismiss these shoppers but it is a good testament asking why it's acceptable for that environment to be advertised but label this type of shopping as unacceptable. Within marxist thought, art is an "alternative" exchange, different from every day communication and exchange. This gathering would certainly be off-beat and an interesting way to question shopping laws. This gives new meaning to the role of art in mass society, where the public can openly witness and voluntarily participate. This event could go along with Guatarri's ideas where the "micro-utopia" is stressed and can make a difference.

Rules:

1. Only male members of a group, for the shirtless factor.
2. All members must obviously be shirtless.
3. Casual shopping must be implemented. ie acceptable behavior.

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