Tuesday, November 10, 2009

Design Study 2 - Jack Martin






1. For design study 2 I wanted to inform people about what I consider one of the hidden gems of Philadelphia. It is off the beaten trail so in order to find it the participant must keep their eyes open for the pictures of the "trigger points" to let them know they are traveling in the right direction. The place I am talking about is the train tunnels in the woods off of Kelly Drive. This spot is a huge go to area for local graffiti artists and thrill seekers.

2. The participants will be able to find the tunnels if they are clever enough to gather up all of the clues. I would place images on local Philadelphia websites, take out ads in local papers, and place fliers all over the city advertising the tunnels and "The Hidden Gem of Philadelphia". Participants gather up all of the clues, which are images of landmarks to help guide your way. For example the first image would be of the restaurant Water Works, because you need to start out near the Art Museum to gain access to the tunnels.

3. The rules are pretty simple, when you reach the tunnels you must go down the tunnel with the light at the end first. When you go down the light tunnel you dont want to go too far because at the end is a police station and I know that they dont really like it when people go down there. The second rule is that you then must go down the dark tunnel. The dark tunnel brings the participants into total darkness. No matter how long you stare your eyes never adjust to how dark it is. Dont go too far down the tunnel, its pretty scary.

4. The narrative of this study would involve entering the tunnels. After you go down into the light tunnel and start heading for the dark tunnel the participant remembers seeing one clue that they have not come across yet on the journey. The clue is a big steel door, that looks very uninviting. The participant has to go far enough down the dark tunnel until they find the door. Then you have finished the journey to one of the hidden gems of Philadelphia.

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