Tuesday, November 10, 2009

Design Study #2: Laura Napolitano


View Sellersville, PA in a larger map

I thought of several different communications methods for this walking/driving “tour” of Sellersville and Perkasie. One could be the use of a cell phone where the tourist will call a toll-free number seen on a sign of any kind. It could be the sign for the park, a bridge, playground equipment, street sign, or on the wall, anywhere. When they call, they will hear a recorded list of different stories to listen to—either a history of the general location, a story of the specific spot they are standing in or anything that relates to the location they are in. Another idea for a communications method would be podcasts that are downloadable for the tourist who has planned ahead to take this trip. There would be a separate podcast for each location and I chose this medium because they can be paused and listened to later if the listener needs to stop it for whatever reason. The podcasts would be a narrative of the location’s history and place in the community. With the podcasts, they will receive an itinerary of things to do at each location, like a list of performances at the Sellersville Theater, community activities at the Menlo Pool, the library, and the hours of operation at the Carousel, and snapshot of the menu at the Washington House. Another idea is something I “borrowed” from what museums and zoos do, primarily at the parks. There will be a stand with a picture of the place from when it first opened or some other activity that happened there in past, a speaker, and a button the person can press to listen to a brief description of the exact place they are standing or looking at.

This “tour” is primarily for people who have planned this trip ahead of time. If people are in the various locations where the recorded messages are, they will learn about the tour from a brief introduction or conclusion saying something like “if you would like to learn more about this tour please stay on the line or visit our website at the following…” In the podcasts, the narrator will point out the trigger points, but in the use of the cell phones or story stands (as I am calling them) they will be visible to everyone in the park. The latter are supplemental to the narrative podcasts, but also stand alone stories for those who are not on the tour. The idea of this is to have something that is very random like the Happenings, or Fluxus. Or it can be very planned out, yet different than the last trip like the Cut-Ups. The trigger points are placed somewhere that can be visible to anyone and everyone in that immediate location in order to have maximized participation, which will most frequently be random because of curiosity. This is meaningful because it increases participation from community members so they can learn more about the place where they live. It also increases participation from people who may be just visiting, which increases meaningful because they’ll then learn about a community that is different from theirs.

Navigation Instructions:
1) Start at Druckenmiller Park, watch whatever game(s) may be going on and if there isn’t, play their own game. If they have young children with them, let them play on the playground. After a half hour maximum, get in the car and drive to the next location.
2) Park at the Sellersville Theater where they can listen to each communication device and attend a performance if there is one taking place.
3) Walk next door to the Washington House and order lunch or dinner, preferably after listening to the narratives or stories. If there is a show at the theater, they can enjoy a meal before going back to the show.
4) After the Washington House (or a second trip to the theater), walk across the street to the gift shop and take a look around while interacting with the communication devices. Participants may or may not purchase something.
5) After the gift shop, the participants will need to walk back to their car, then drive to the next location, which is the shopping center. This isn’t as important as the other stops. The participants don’t need to actually visit the stores, but can if they want to. It’s just a convenient location to park their cars and listen to the rest of the narratives. The shopping center is across the street from Lake Lenape Park where they can walk to.
6) Based on the narrative podcasts, take the tour around Lenape Park. If so desired, walk over the bridges to Menlo Park and take the rest of the tour or walk back to the car and drive around to the specified location. (stop at Dairy Queen for dessert if desired)
7) Arrive at Menlo Park and take the tour. Once the narrative is completed here, either walk or drive to the next location—Menlo Pool and the Carousel. If it’s a Sunday and it’s open, take a ride on the Carousel. If the pool is open and it’s hot, take a dip if one-time visitor’s are allowed.
8) Spend some time in the park/playground, especially if there are children involved and also be sure to visit the library where additional information can be found on any of the locations in the tour.

The narrative would be difficult to write without doing some significant research about each location on the tour. I do have a small narrative written as a part of the map. Each location has a short caption, picture, and some even have a web-link for those who want to learn a little bit about each location before making the decision to take the trip. Like I mentioned before, this is supposed to be a narrative tour, but inevitably there will be random participants if the cell phones signs or story stands are put in place. The narrative will be very fragmented because they participants will be interacting with the location or order to fully experience and understand what the narrative is about. This interaction definitely leaves room for chance or improvisation because the participants will not have the same experience as the narrator. Instructions include things like “now go to this location and watch the show if there is one.” That’s pure chance, especially at the parks. It’s outdoors, nothing is the same from day to day in a park. There is definitely more than one story available to be told. There doesn’t have to be more than one story, but it definitely adds to the feel and history of the location.
This experience is more than just one. It’s at least one fully day, if you spend sufficient time at each point on the map. Hana Iverson talked about things that could be experienced by people all over the world. Eventually, participants could be from all over the world once the map becomes more interactive. The goal is to make the map completely virtual eventually, but it definitely takes away the experience of actually being at the specific spot. Significant elements are hearing the sounds of the parks, riding on the carousel, reading books in the library, swimming at Menlo Pool, playing on the playgrounds, eating at the restaurant, and viewing a performance at the Sellersville Theater; things that wouldn’t be the same viewing online. Most everything participants have to physically experience to get the complete understanding of it.

1 comment:

  1. Professor I was having problems with posting a blog so I posted my design study under a students as a comment as you told me. I also had a picture but because it wasn’t created under a url it is not letting me post it.
    For my design study I chose to do it in the mall that I work in. I work in Neshaminy mall at American Eagle Outfitters. At American Eagle we are very conscientious of our numbers and our earnings. We consider last year’s numbers and then predict what we will make this year and raise it to give us a goal so we can try and leverage. One thing we count is the amount of people who walk into the store and how many leave the store buy something. If one customer walks into the store, it marks us down for one person in the store. If the person is rung up and buys something we have a 100% conversion. We are strongly motivated to convert every customer into a sale. Therefore when a customer leaves without purchasing something we are shown as not being able to convert them into buying anything. So for my design study I wanted to think of a way, not only we could produce a 100% conversion but would help someone from going into a store if the item they wanted to buy is not in that store. I would use a cell phone for my design study by texting. A customer would text a description or name of the item they wanted to purchase. They would receive a message with what store containing the item, the price, and a picture. That way the person would receive exactly what they wanted and the best price available. I have considered the disadvantages, one being that our traffic, amount of people who walk into the store, would decrease and we would not be given the chance to convert that customer who did not get a message saying that the item they desired was not in my store. American Eagle has very loyal customers and is highly successful in gaining more loyal customers, many who were just ‘browsing” or where looking for something that they did not find. I would only want to participate in this project if it proved to be successful and did not decrease our earnings. However, I work in a clothing store so the odds of someone looking for something that would be in my store, unless it is a item of clothing, would not likely be in American eagle. So customers looking for something that would possibly be in stores like Modell’s, sports store, Game Stop, video game store, would benefit from this idea more than in a solely based clothing store. The department stores would produce more results because they have a more diverse list of items. A customer looking for power tools, household items, clothing, etc would have a great chance of getting the result from one of the department stores.

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