I want to reiterate the importance and significance of McLuhan’s theory of the tetrad of new technologies in Laws of Media: The New Science. By examining technological developments long after his time, I will confirm McLuhan’s theory still correct, and call attention to its paramount significance. I will explore the pros and cons of the tetrad on cellular phone text messaging and internet social networking sites. I will reveal what each form of media enhances, obsolesces, retrieves, and reverses. The results should be eye opening, and encourage people to rethink the way we approach our future technological advancements with McLuhan's tetrad in mind.
Boyd, Danah M. "Taken Out of Context: American Teen Sociality in Networked Publics."
Diss. Brown University, 2001. Print.
Campbell, Richard, Christopher Martin, and Bettina Fabos. Media & Culture: An Intodruction to
Mass Communication. 7th ed. Boston: Bedford/St. Martin's, 2009. Print.
Kay, Roger. "The Drawbacks of Federated Identity: A Potential Nightmare in the Guise of
Convenience." Technology Pundits. Endpoint Technologies Associates Inc., 29 Sept.
2008. Web. 01 Dec. 2009.
.
Marshall, McLuhan,, and Eric McLuhan. Laws of Media The New Science. New York: University of Toronto, 1992. Print.
McLuhan, Marshall. "The Playboy Interview: Marshall McLuhan." Interview by Eric Norden.
Playboy Mar. 1969. Print.
Boyd, Danah M. "Taken Out of Context: American Teen Sociality in Networked Publics."
Diss. Brown University, 2001. Print.
Campbell, Richard, Christopher Martin, and Bettina Fabos. Media & Culture: An Intodruction to
Mass Communication. 7th ed. Boston: Bedford/St. Martin's, 2009. Print.
Kay, Roger. "The Drawbacks of Federated Identity: A Potential Nightmare in the Guise of
Convenience." Technology Pundits. Endpoint Technologies Associates Inc., 29 Sept.
2008. Web. 01 Dec. 2009.
Marshall, McLuhan,, and Eric McLuhan. Laws of Media The New Science. New York: University of Toronto, 1992. Print.
McLuhan, Marshall. "The Playboy Interview: Marshall McLuhan." Interview by Eric Norden.
Playboy Mar. 1969. Print.
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