Semiotics is the term used to cover a wide range of human behaviors deeply rooted in sociology. Due to it's broad meaning, it's hard to briefly describe, but is essentially why we interact the way we do with others, and the clues or symbols that we give off in order to invite or revoke feelings and actions by others. The way we dress, act, and behave all have a specific impact in the way we are perceived. The same goes for animals as well. This is, in short, what semiotics is.
The principles that drive semiotics are impossible to escape throughout even a drab, mundane day. When we dress ourselves, go to a certain store, or eat a certain food, we are putting out a message about ourselves. Even by attempting to not fall into a trend, or not follow one's normal routine, a clear message is perceived by others about how we want to be seen. Semiotics is interesting in that they apply to everyone, everywhere. It's a good subject to read up on as it's impossible to escape.
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