SEMIOTICS-JAKE WOOLF

I think the most important line in the text was the following: "Every single thing has meaning and gives a different message depending on where it is located and who sees it." This I feel sums up semiotics as a whole, because we take symbols that are used elsewhere or create ones that are only logical in that context. Just an obvious example, but where else would "@" be logical except when to use it in an email address? Sure now I know a lot of people who handwrite it out, but that was only after the fact that it was created in this internet driven society. Semiotics are so great because they convey messages but while still letting the interpreter be the author of the specific vernacular. For instance the christian cross has similar meaning for many people, but everyone does not express those emotions the same way. But words are only meant to convey emotions anyway, so if we can eliminate that aspect, then it sure makes things a lot faster in this accelerated digital age. But, now that I think about it, aren't letters just more complex semiotics? They are symbols that convey the meaning of words (when combined however)...just something to think about.