Semiotics-John Curall

I feel like these were very important readings for us given our media saturated world. We can't go very long or very far without getting exposed to media images. They all have a hidden meaning. Whether that meaning is helpful or hurtful remains to be seen. Sometimes the author's of these images may not even realize the hidden message that is being conveyed. Nevertheless, the hidden meaning is there, even in things that at first glance would seem harmless. For example, one of our author's mentioned health club ads, this made me think of college brochures. I have seen many college brochures over the years, yet I can't recall seeing one that didn't have really good looking people on it. Is this by chance? Or is there a hidden message? We can all be influenced. That is why we must always make a conscious effort to think about these images and not take them a face value. In the end that is all we can really do in order to make better informed choices. Sometimes were still going to influenced, but we have to put the choice back in our own hands as much as possible.