The Semiotic Method is something I find extremely interesting. It definitely helps you realize the deeper meaning within advertisements and things such as political ads. I think that more people should be educated on how it works so that they too can understand even just the basics. I am glad that we were assigned these readings. Our current culture is strongly media driven and it is the media who in a way controls us. With the knowledge of the semiotic method you can teach yourself to look deeper into an ad and see if it really is what you want or if it’s the tactic and set up of the ad that makes you think you want whatever it is selling. With this I can be much smarter when it comes to decisions being driven by ads or other types of media with hidden meanings.
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