My feelings about Semiotics were that, in looking at how a person dresses, I was pretty consciously assessing what ideology that person might hold. Contrary to the notion that the article presents, which is that semiotics is unconscious, I am pretty aware of how I think of a person because of the way they dress.
What did interest me was that there was a word for this. I also think the concept is pretty interesting. The idea that so many subliminal messages can go into an ad or fashion design, either consciously or unconsciously, is fascinating. In some cases it can be almost like a form of brainwashing, secretly guiding people's actions.
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