Semiotics to the T

The term in itself sounds like a weapon. Symbols have become the weapon in a sense behind advertising. The Temple "T" is a smart campaign. Applying it to various words like "deTermination" goes a long way. I imagine a frustrated freshmen walking down Liacourse Walk only to look up and see inspiring words (even inspiraTion) on his/her travels. The freshmen then lights up with some type of feeling that all will be okay. Maybe on a smaller scale stuff like that happens. However, noticing positive words in association with the university you are attending is reassuring. Advertising aims to strike an emotion to a product. With so much collegiate competition in this economy, the university needs a way to strike emotions with people inside of the school as well as outside.