Semiotics -- Jesse Papineau

Semiotics are ever present in all people's lives, even if they that person is unaware of it. Symbols show up in all facets of life, the most common being corporate logos that are seen in restaurants, on television and on clothing. It makes perfect sense that there would be a “science” behind why certain logos draw people's attention, however it's a bit intimidating that logos can have such power. However, animals can also be drawn to / turned off by certain signs or symbols that appear in nature – clearly semiotics are present in all parts of life.