One of the first things that came to mind when reading the article from Signs of Life was the usage of semiotics in the advertising world. It is briefly mentioned regarding an ad to a gym and how we as viewers perceive this. In this case, I feel that semiotics is relevant to all commercial advertisements. We may be influenced to feel and think a certain way when seeing advertisements that are of interest to us. I agree with the article that it is important to hone the skill of analyzing signs like this in every day life. We are surrounded by so many influences that learning to read into them is essential.
Take this logo, for example. Many may not notice the white arrow that exists between the "e" and the "x", pointing to the right. This may be of some subliminal use hinting that FedEx is always heading in the right direction. Learning to depict these uses of semiotics gives a deeper meaning to everyday images that surround us.
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