Semiotics

I never knew there was an actual study or science to the reasoning behind signs and symbols. When I realized what semiotics was I actually thought it was pretty interesting. I've always wondered about commercialism and what catches a specific persons eye and draws them in. It's interesting to think of how much thought goes into a companies advertising campaign or logo just to attract a specific audience. The piece also talks about trends and how certain companies or shows influence the way people dress or act. It shows how much influence they have on society. It's the same way cliques are formed in schools or in other similar environments. I really could never see our society ever getting away from the influence of the products we use or that surround us, it's part of our lives now.